PITCHFORK-T
Pitchfork-T is a place that has to be experienced to be fully understood. The life’s work of Ashanti “Tall” Samuels, Pitchfork-T is a ranching operation focused on sustainability, regenerative agriculture, and a return to heritage livestock management practices.
BRAND STRATEGY | DESIGN | COPYWRITING
BRANDING, LITERALLY
It was very important to the Pitchfork-T crew that the brand itself be represented in some way exactly as-it-appears. One of the first steps in this process was digitizing this mark and using it to anchor the rest.
SCOPE AND CONSIDERATIONS
BRANDING THE BRAND
The primary brand mark must include the original, actual brand as it appears.
SUITABLE FOR SCALE PRINTERS
One of the first and most important applications of this logo was for use on labels printed by the butcher.
RUGGED AND MASCULINE
Maintaining a sense of masculinity throughout was important to the owner and his team.
STYLE GUIDE
BRAND MARKS AND GRAPHICS
